Florida’s Ocean Economy

Every shoot was a different industry with its own subject matter experts, so each one meant coordinating schedules and access with a new group of people. On top of that, everything had to get approval from university public affairs.

We filmed interviews on location (shipyards, ports, and research labs) so every expert was surrounded by the work they were talking about. I set up two-camera interviews with natural backgrounds and shot handheld b-roll on a gimbal to keep things moving. Several people filmed different locations, so we all shot on Sony cameras (FX6 and FX3) to make the six videos feel like one series.